01.

Cytra

Setting the visual direction, building the design system, and shaping the overall vision of the brand

led the project from its inception, defining the visual direction, developing the design system, and crafting the brand’s overall vision.

Close up of a machine
3D close up detail
Mobile app design

02.

About project

For Cytra, the narrative drew on a more conceptual layer a presence shaped by constant motion.

01.

Client

Cytra

01.

Client

Cytra

02.

Services

Web design

Branding

02.

Services

Web design

Branding

03.

Year

2020

03.

Year

2020

04.

Industry

Science

04.

Industry

Science

03.

Review

What stood out most was his ability to bring structure to ambiguity. Even when the scope was messy, he created a thoughtful UX direction that helped the team move faster and with more confidence.

Mike M

Art director

What stood out most was his ability to bring structure to ambiguity. Even when the scope was messy, he created a thoughtful UX direction that helped the team move faster and with more confidence.

Mike M

Art director

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